“Run with the world cheering you on!”

In 2021 New York Road Runners, rolled out the 50th Anniversary branding campaign for the legendary TCS NYC Marathon.

New York Road Runner’s reached out to JHD to concept, design and implement the refresh at the Runner’s EXPO, in the massive Javits Center, the largest experiential event welcoming runners, support teams, sponsors, friends and family to this iconic international sporting event.

Our implementation of large scale signage and wayfinding spanned 50,000sq. feet and included the following areas: Welcome Moment, BIB pick-up, T-Shirt pick-up, Running Lab, and the NYRR Alley.